2014 MLB All-Star Game, Minnesota
       
     
 Project Components:
       
     
ASG14_AdditionalSlides-03.jpg
       
     
StyleGuideWall.jpg
       
     
IMG_2466_WEB.jpg
       
     
Twins_All-Star_Game_2014_TargetField.jpg
       
     
DIVIDING PAGE-12.jpg
       
     
452195688.jpg
       
     
452193776.jpg
       
     
452159254.jpg
       
     
452198924.jpg
       
     
452195728.jpg
       
     
452197170.jpg
       
     
452200144.jpg
       
     
452199034.jpg
       
     
DIVIDING PAGE-11.jpg
       
     
452158188_Small.jpg
       
     
452039438.jpg
       
     
452031898.jpg
       
     
493651587.jpg
       
     
452072334.jpg
       
     
DIVIDING PAGE-10.jpg
       
     
452168182.jpg
       
     
DIVIDING PAGE-08.jpg
       
     
2014 MLB All-Star Game, Minnesota
       
     
2014 MLB All-Star Game, Minnesota

The look of the 2014 Midsummer Classic highlights the dynamic skyline of downtown Minneapolis. The color palette was inspired by the game’s venue, Target Field, as well as the clear, vibrant blue of the Upper Midwest sky. We created customized letterforms that reflect local vernacular signage such as that seen at the Foshay Tower, Mill Ruins Park, and the Gold Medal Flour building.

 Project Components:
       
     

Project Components:

ASG14_AdditionalSlides-03.jpg
       
     
StyleGuideWall.jpg
       
     
IMG_2466_WEB.jpg
       
     
Twins_All-Star_Game_2014_TargetField.jpg
       
     
DIVIDING PAGE-12.jpg
       
     
452195688.jpg
       
     
452193776.jpg
       
     
452159254.jpg
       
     
452198924.jpg
       
     
452195728.jpg
       
     
452197170.jpg
       
     
452200144.jpg
       
     
452199034.jpg
       
     
DIVIDING PAGE-11.jpg
       
     
452158188_Small.jpg
       
     
452039438.jpg
       
     
452031898.jpg
       
     
493651587.jpg
       
     
452072334.jpg
       
     
DIVIDING PAGE-10.jpg
       
     
452168182.jpg
       
     
DIVIDING PAGE-08.jpg