Toronto Blue Jays Identity, Typography & Uniforms
       
     
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Toronto Blue Jays Identity, Typography & Uniforms
       
     
Toronto Blue Jays Identity, Typography & Uniforms

We reached back into the Toronto Blue Jays’ storied past for a brand refresh that’s both relevant and reverent. We updated the Jays’ familiar split letterforms and extended the theme across the entire visual identity. Blue and white split lines encircle the primary logo, embracing a refreshed Blue Jay, one built for the 21st century.

free-download-baseball-toronto-blue-jays-logo.jpg
       
     
2222_Bnsdnsrs.jpg
       
     
BlueJays_05.jpg
       
     
BlueJays_06.jpg
       
     
BlueJays_04.jpg
       
     
GettyImages-516150312.jpg
       
     
GettyImages-492687408.jpg
       
     
GettyImages-490734312.jpg
       
     
GettyImages-519903180.jpg
       
     
DIVIDING PAGE-13.jpg
       
     
Screen Shot 2016-04-12 at 11.07.40 AM.png
       
     
Screen Shot 2016-04-12 at 11.07.49 AM.png
       
     
TBJ_AdditionalSlides-04.jpg
       
     
361e66c16f3af60aaf20ec3b482ca343.jpg
       
     
603be8000472842d09674256f61f5778.jpg
       
     
d6cc72c25d7590791c6fbe4c4be9ce4f.jpg
       
     
hd_3172941fc21dbf3442788721f8d6dc9f.jpg
       
     
shutterstock_364778705.jpg
       
     
7679530786_0d2fa42496_o.jpg
       
     
10466531633_2827b4e2f9_o.jpg
       
     
DIVIDING PAGE-08.jpg
       
     
Screen Shot 2016-04-12 at 11.18.40 AM.png
       
     
TBJ_AdditionalSlides-01.jpg
       
     
TBJ_Development4.JPG
       
     
TBJ_Development1.JPG
       
     
TBJ_Development2.JPG
       
     
TBJ_Development3.JPG
       
     
Screen Shot 2016-04-12 at 11.19.08 AM.png