Our Process


To formulate the most effective brand solution for you, we employ a comprehensive six-phase process. We initiate each project with a Discovery Phase, during which we drill down to the core DNA of your brand to identify its unique attributes, achievements and market position. Our process culminates with the Development Phase, during which we work with you to identify and develop revenue generating opportunities to which your new brand identity can be attached.

This process is customized to your needs and the scope of a particular project, and we collaborate with your team or associates. When our work is completed, we provide you with proprietary assets you control, thus enabling you to promote and protect your new brand identity and to profit from your iconic status.

To learn about our process step by step, visit the Process page.