Houston Astros Identity, Typography & Uniforms
       
     
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Houston Astros Identity, Typography & Uniforms
       
     
Houston Astros Identity, Typography & Uniforms

Houston is an aspirational place where people dream big dreams. Our 2013 rebrand of the Houston Astros embraces the franchise’s colorful past as it looks to a bright future. From a visual perspective, the Astros represented an opportunity to roll out an immersive 360º brand refresh, starting with a signature color palette and extending down through a host of assets, including a keyable customized font.

167108201.jpg
       
     
Astros_01.jpg
       
     
Astros_02.jpg
       
     
Astros_03.jpg
       
     
Astros_04.jpg
       
     
Astros_05.jpg
       
     
169378209.jpg
       
     
DIVIDING PAGE-08.jpg
       
     
Screen Shot 2016-04-12 at 3.01.00 PM.png
       
     
Screen Shot 2016-04-12 at 3.01.07 PM.png
       
     
Screen Shot 2016-04-12 at 3.01.22 PM.png
       
     
Screen Shot 2016-04-12 at 3.01.34 PM.png
       
     
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Screen Shot 2016-04-12 at 3.06.43 PM.png
       
     
Screen Shot 2016-04-12 at 3.06.32 PM.png
       
     
IMG_2444_WEB.jpg
       
     
IMG_2484_WEB.jpg