The Brandtheon Process


1. Discovery

BRAND AUDIT

This phase serves as a foundation exercise that will ultimately drive the brand development process. It includes:

★ Research and analysis of your public and non-public life
★ A visual overview of competing properties and their branded identities
★ A thorough historic look at your visual history and brand attribute
★ A cohesive audit of contextual influences that will assist in propelling us forward toward the first set of deliverables.

We provide a visual document in which we lay out an objective and insightful assessment of past and current positioning for you. This platform will allow us to formulate a strategy which will assist us in advancing the branding process with a clearly articulated set of defined goals.


2. Definition

STRATEGIC PLAN DEVELOPMENT

With the completion of the Discovery Phase, we examine your profile, branding history, and long-term personal and professional goals in proper context. Using all the data and information gathered, we then develop a strategic plan that aligns your brand with their most viable and attainable objectives and interests. A Creative Brief is also drawn up in order to drive the branding process, define the appropriate scope of the branding package, and keep the process on-strategy.